Sweet baby is part of a bigger group that seems to fund under represented members of the game industry, and possibly offering consulting services for other companies to try not to be canceled. That’s what they seem to be, now the situation is as follows, the bigger company hires them to do a consulting job, the aftermath is that any perceived wokeness is attributed to the consulting party (regardless if the advice they offered was heeded or not), which brews hate from the biggots around, and this hate is further expanded when they “exclude” white cis men, by offering grants of their own private money to minorities. Plus they are butthurt cause they’ve been called picky babies on one game development conference by someone in the group.