Boomers in the 80s and 90s were fucking depressed. They described their lives as a boring, soul-crushing existence where they did the same hollow shit day in and day out. They hated their bosses, they hated their jobs, their kids, their wife/husband. People had “Mid-life crises” where they tried to fill the void with “a fast car and a young hot fling.” things capitalism told them would make them happy. It didn’t.

Seriously listen to any media made by boomers when they were in their 30s-50s. It’s all jokes about how fucking mundane life is.

Even at its peak, life under capitalism was hollow and soul crushing.

They were basically taught “as long as you keep your head down and play the game, we won’t hurt you financially”

Sure, (if you were white and male) you had money, but it took everything else away. Community, friendship, family. Trapped them in a gilded cage. Having to watch their children having even that promise of financial stability ripped from them. And don’t get me started on how terrible it was if you weren’t a white dude.

I have to wonder if the “selfish, childish boomer” stereotype is something of a coping mechanism. Maybe some boomers are like that because thats their jokerfication.

  • drearymoon@hexbear.netEnglish
    24·
    1 year ago

    “Why, yes, my favorite brand name soda is OK Soda. This marketing is definitely not a reflection on the je ne sais quoi of our generation. I’m OK. We’re OK. Stop asking.” -Boomers in the 90s

    • Dirt_Owl [comrade/them, they/them]@hexbear.netOPEnglish
      15·
      1 year ago

      OK Soda has been remembered more for its unique advertising campaign than for its fruity flavor. The name and advertising campaign attempted to poke fun at the “I’m OK, You’re OK” pop-psychology of the early 1970s. OK Soda was intentionally marketed at the difficult Generation X markets, and attempted to cash in on the group’s existing cynicism, disillusionment and disaffection with standard advertising campaigns. OK Soda’s concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.

      Excerpts from the OK Soda manifesto, written by associate creative director Peter Wegner, were printed on the cans, and were also available for a short while on OK Soda’s website. Some of the sayings were:

      What’s the point of OK? Well, what’s the point of anything

      OK Soda emphatically rejects anything that is not OK, and fully supports anything that is.

      The better you understand something, the more OK it turns out to be.

      OK Soda says, “Don’t be fooled into thinking there has to be a reason for everything.”

      OK Soda reveals the surprising truth about people and situations.

      OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.

      There is no real secret to feeling OK.

      OK Soda may be the preferred drink of other people such as yourself.

      Never overestimate the remarkable abilities of “OK” brand soda.

      Please wake up every morning knowing that things are going to be OK.

      Well now I just feel bad for Gen X too.

      • UlyssesT [he/him]@hexbear.netEnglish
        12·
        1 year ago
        What's the point of OK? Well, what's the point of anything

OK Soda emphatically rejects anything that is not OK, and fully supports anything that is.

The better you understand something, the more OK it turns out to be.

OK Soda says, "Don't be fooled into thinking there has to be a reason for everything."

OK Soda reveals the surprising truth about people and situations.

OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.

There is no real secret to feeling OK.

OK Soda may be the preferred drink of other people such as yourself.

Never overestimate the remarkable abilities of "OK" brand soda.

Please wake up every morning knowing that things are going to be OK.

        Massive, massive “has a laptop with this fucking symbol on it which was a warning sign that the bearer was probably an insufferably pompously apathetic asshole” energy.

    • ElChapoDeChapo [he/him, comrade/them]@hexbear.netEnglish
      12·
      1 year ago

      Composition and taste edit

      OK Soda had a more “citric” taste than traditional colas, almost like a fruit punch version of Coke’s Fresca. It has been described as “slightly spicy” and likened to a combination of orange soda and flat Coca-Cola.

      Everything else about this sounds awful but the flavor seems, dare I say it, OK

    • BelieveRevolt [he/him]@hexbear.netEnglish
      10·
      1 year ago

      My favorite thing about OK Soda is that it never made it to mass market, which means they probably thought the marketing campaign was too cynical even by marketing ghoul standards. The band Dillinger Four made a song about OK Soda and realized that most people were confused because it was only available in some test markets, so most people had never even heard of it at the time.