Apple used billions of dollars and thousands of engineers on a ‘spectacular failure,’ WSJ reports::Apple’s “spectacular failure” to build a modem chip for its new iPhones was the topic of a Wall Street Journal expose Wednesday.
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When companies try to innovate under capitalism, suddenly that’s a bad thing to the WSJ. I thought it was supposed to be about innovation and risk taking? Especially if the company is Apple and they have more money than they know what to do with.
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It’s absolutely clickbaot IMO. The phrasing alone gives it away. Regardless, there was massive garbage rumors and hate when it was leaked that Apple was making their own chip for macOS. The M-series chips have been phenomenal, which might be their own enemy in this case by setting the expectations too high. You’re definitely right about the long term implications though, if I was an investor, I would take this as a net positive to hold.
Look, you clicked on it didn’t you. You were interested in the topic, WSJ is in the business to make money based on people’s interest.
Nah, the WSJ is Rupert Murdoch’s blog, they’re not there to make money.
And it’s lemmy, of course I didn’t RTFA.
Ever since antenna gate, the reality distortion field around Apple has gone both ways it seems. Nothing around the company seems to be reported reasonably and it’s pretty boring and exhausting.
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Pretty sure a company with nearly a $3 TRILLON dollar market cap can afford to spend a few billion just trying things for kicks if they want. It doesn’t make it a failure, it makes it R&D.
I wonder what the takeaway was? They successfully designed processors with the m1 & bionic chips, so super curious what blocked them here. Are modems harder to design than processors? Maybe it’s the RF part?
I heard somewhere they ran into tons of patent issues
If someone patents the wheel, it’s very hard to make a car.
It sounds like there was a big issues organizationally. I’m dealing with very similar issues where I’m at. For my stuff, the tech is easy, but we can’t get anything done because of poor management and project management. As the tech gets harder, those organizational issues are going to make things even worse.
I’m surprised this kind of issue isn’t impacting all their products. It seems hard to believe that it’s localized to one project.
Highly recommend reading daringfireball.net’s takedown of this nonsense
Link?
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Qualcomm be like:
