Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

    • finestnothing@lemmy.world
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      11 months ago

      Probably to protect the “brand” at places that actually care about advertising what kind of cheese they have

    • Sektor@lemmy.world
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      11 months ago

      They make counterfeit Rolex so good, you need an expert and a microscope to tell the difference. Why not cheese.

      • HiddenLayer5@lemmy.ml
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        11 months ago

        It’s almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!