I’m hoping this may also help some of the people who tend to disregard western medicine as simply an arm of big pharma. If they can see an organization like WHO reaching out to traditional medicine, it may help them accept those sorts of organizations. One of the biggest problems with people like that is that so much of what they are afraid of, and complain about, are legitimate complaints, they’re just levied at the wrong groups, because they lump everything together, from their local PCP to Pfizer to the WHO. Maybe this can help a little bit.