Brands that don’t buy enough Twitter ads will lose verification
www.theverge.com
Hard to not see this as a threat, right?

Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

  • theTrainMan932@infosec.pubEnglish
    65·
    1 year ago

    Having never been on twitter myself I’m especially entertained, watching and laughing from a far corner of the internet

      • EnglishMobster@kbin.social
        32·
        1 year ago

        Notably, Vine was created by Twitter.

        And then Vine was axed by Twitter. (One of the dumbest mistakes Twitter ever made - look how successful TikTok is, and think that Twitter literally had that a decade ago and decided to shut it down.)

        So really, Vine was just video Twitter, instead of Twitter being text Vine.

      • theTrainMan932@infosec.pubEnglish
        2·
        1 year ago

        I wasn’t really involved with social media back then sadly, but yes I did get that general impression. Before all the toxicity really overtook it around 2020 it did seem quite pleasant.

        Shame really, corporate greed taking something quite nice and milking it so hard it’s absolutely ruined. Then again, it gives way to things like bluesky so i guess it has its upsides!

          • theTrainMan932@infosec.pubEnglish
            1·
            1 year ago

            I mean you know better than me (I’m not even on twitter so everything i see is just the internet perspective of it). I’ll take your word for it as you’re probably right!