Companies will now have flexibility to claim products contain ‘no artificial colors’ when foods do not contain petroleum-based colors.
Archived version: https://archive.is/newest/https://www.foodpolitics.com/2026/02/fda-says-food-companies-can-claim-no-artificial-colors-if-they-use-natural-dyes/
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Not sure if the wording makes 100% sense. For example, that could be bypassed by simply making the same chemical without using petroleum-based products. The fundamental problem is that consumers expect information about how likely a product is to harm them, and the different measures of “artificilialness” are just a marketing device that doesn’t fulfill that role.