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Yes I agree, rejoining the EU seems to come up quite high in opinion polls when that is the sole question, but the parties that are supporting this are not.
Apart from FPTP, I reckon another factor is that people are just sick of hearing about Brexit. It has been in the news cycle continuously for years. I don’t think it is enough of an issue to be a vote winner compared to Lab/Con focusing on generically growing the economy and talking about migrants etc. I just think back to that clip of Brenda from Bristol after news of the Theresa May snap election and reckon that is where most people are at in terms of Brexit.
Still had them in 2019 in North Wales. They served the cider with squash to make them a bit more tolerable :D