I haven’t read Stephen King in probably two decades so this might no longer apply. Family members are BIG fans and I started every one I read expecting to love them. But it turned out how much I liked them was inversely related to the death count. The higher the percentage of characters who died, the less I cared. There’s a novella where they’re trying to get to Hartford CT (I think it was Hartford, anywhere somewhere around there which is the last place you’d think of as being salvation), I liked that one.
Yes, I realise I am not the norm in this but you did say everyone ;)
I get stuck because of physical health reasons. My three things I try to kickstart it again are:
The built in reader on my tablet keeps track of time read. It’s set at five minutes, so I try to at least get to that target with the free page turner crap.
Reading fluff for five minutes is easier than taking on something substantial. And if it doesn’t happen on that day, that’s ok, I can always try again later.
This is what works for me. There will be something which works for you, so try and keep trying until you find it. If something doesn’t work for you, that’s ok. You’ll find one that does.
(Have you tried short stories? Easier to complete than a novel.)