I can imagine a reasonable user who doesn’t look into it beyond the old warning text being aware that incognito’s purpose is to not store browsing history and therefore assuming that somehow impacts Google’s ability to know where you’ve been. Like, they might know it doesn’t stop trackers but assume not having the history logged means it’s not there for Google to take. Or speaking more generally, they could’ve taken it to mean “we won’t track you, but we can’t do anything about others doing so.”

I wouldn’t say it just relied on basic reading abilities, as you could easily be misled if your mental model for how tracking and data collection works was just a bit off.

The best I can say is that it technically does the job, just slowly and not particularly well. There really isn’t anything which even approaches the search quality and featureset of Kagi. I don’t even have the strongest opinion on working with Brave even though they’re clearly awful given how monstrous both Google and Microsoft are (who are both part of the core foundation of their search), but their approach to this whole situation leaves a bad taste in my mouth. I turned off auto-renewal of my subscription but I really hope they take a step back and realize how much goodwill they’re destroying for a significant part of their userbase so I can resubscribe. There’s no suitable replacement.