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Cake day: May 19th, 2024

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  • On a bit of a tangent, but it’s all about positioning, you repeat and broadcast the positive outcomes that you can manufacture supporting data for as much as possible and don’t engage with the negative ones. So, we don’t even talk about cancer, we just show you how much weight you can lose, and weight loss is obviously good for you, something like this:

    https://www.sciencedirect.com/science/article/pii/S0002916523175897

    It’s real easy to miss, but you’ll find a ‘Supported in part by the Nutrasweet Company’ in the foot notes on one of the pages. The study is not specifically ‘Aspartame is good for you and makes you run faster’ but… it’s pretty close and people are going to draw similar conclusions from it. They don’t have to lie, you just have to make sure the ‘right’ data is prevalent enough that it buries the ‘wrong’ data.