AdTech and Programmatic Expert, Data and Privacy • Product and addressability • #OpenToWork (LinkedIn in bio) • Ex Tech Director @IABEurope • Views are mine
@mintycactus Apple removed DNT from Safari and the other browsers did it as well because it was not used.
Today, GPC is being developed by a large coalition including W3C @w3c. The result is more and more publishers and browser implements it to replace DNT and be aligned with some law (e. g. CCPA etc…)
@Engywuck I still think enabling the user to opt-in / opt-out is the right thing. But to do that, the user needs to be fully informed about every option and the platform has to be enough clear and flexible.
@mintycactus No matter if Brave removes it or not, the question is : Is DNT followed by vendors behind? I’ve tried to add more context here => https://mastodon.social/@ANderagakura/111334483858036981
Regarding Mozilla, today the plan is to set GPC by default