It’s a strange way to go about it though - I used to have Gold and thought giving awards was kinda neat, cancelled it and got off Reddit, but if I was still on Reddit I’d probably cancel due to the change, and if I left Reddit and totally forgot to cancel Gold all the news of the change would remind me to get around to canceling it. I think it’d be better for them to either do this after IPO or at least elaborate on the future subscription structure right when they announce the change to drum up some hype.

Kinda reminds me of how Beanie Babies imploded back in the late 90s - they started retiring Beanie Babies which had collectors in a frenzy, things were awesome, then they decided to retire every Beanie Baby without announcing any future plans for the company, in hopes of really sustaining that scarcity mentality that had been going on for years, but instead people panicked at the impending collapse of interest in Beanie Babies after production was to cease, so everyone flooded the market with their collections, and a few months later they announced an entire new series of Beanie Babies, far too late, and any collectors that remained felt it was a slap in the face. If they straight up announced a new generation with different colored tags and some shit when they announced retiring every first generation Beanie Baby they probably could’ve milked it for another couple of years at least