Corporations have been pushing the sustainability-is-a-personal-responsibility narrative for decades. But even in the best case, it only makes a drop-in-the-bucket difference compared to solutions that work at massive scale.

“What is your carbon footprint?” I don’t know. What is Walmart’s?

On top of that, there are billions of people who are either currently living in poverty or are finally on their way to tasting the prosperity that much of the Western world has had for the last century. Will our cuts in consumption be enough to outweigh the increases by everyone else? Even if we break even, that still leaves us on the way to disaster.

There is no silver bullet. The more realistic scalable solutions we can synergistically use to achieve sustainability, the better.