“Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them.”
“Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them.”
Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.