Observation: Right now, if someone wants to find an answer to a question, they can type that question into Google and add “reddit” to the end. This usually provides the answer that someone is looking for. I have tried a few random searches with the addition of “lemmy” to the end, with no such results. As Google’s search engine seemed to shift focus and SEO became disastrously popular, I think reddit also saw increase in popularity because of the simple fact that you could append “reddit”.
Inquiry: Does/will lemmy (fediverse?) have the same potential for content discoverability?
Give it time! It’s definitely possible, but will still require more usage, as well as time. And some SEO. But we’ll get there.