When cigarette smoking was in decline among young people in the late 90s, the tobacco industry’s think tanks came up with an idea: ironically telling hipsters at coffee shops and poetry meetings that cigarettes were bad for them, then offer them cigarettes.
It worked very well, and smoking spiked up to unprecedented levels among that age demographic.
I sometimes wonder if the DARE program now intentionally wants people to do drugs to spite it as a sort of for-profit prison bait.
When cigarette smoking was in decline among young people in the late 90s, the tobacco industry’s think tanks came up with an idea: ironically telling hipsters at coffee shops and poetry meetings that cigarettes were bad for them, then offer them cigarettes.
It worked very well, and smoking spiked up to unprecedented levels among that age demographic.
I sometimes wonder if the DARE program now intentionally wants people to do drugs to spite it as a sort of for-profit prison bait.
Why you gotta flame people like that? What did I do?!
Phillip-Morris thanks early 2000s hipsters for sticking it to the man, one rebellious cigarette at a time.