A new project launching today aims to capitalize on the momentum seen within the fediverse, also known as the open social web, which describes interconnected social networking services powered by the ActivityPub protocol. Co-founded by the co-author and current editor of ActivityPub, Evan Prodromou, a new nonprofit organization called the Social Web Foundation will focus on expanding the fediverse, improving ActivityPub and the user experience, informing policymakers, and educating people about the fediverse and how they can participate.
It’s just about marketing. People don’t know about what they don’t hear about, and the wealthier companies can make sure people hear about them. There’s no budget for that with regular Fediverse sites.
Some people take the initiative to learn things on their own though. I suppose we’re not their target audience however.