Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.

Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.

A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.

  • blobjim [he/him]@hexbear.net
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    8 months ago

    They really should just get rid of the “Core Ultra” part. But NVIDIA also has the stupid “GeForce” branding. Model names at American companies suck so much. I get that it is kinda complicated with all the different variants (and price discrimination too probably i.e. Core vs Xeon).

    • CoolYori [she/her]@hexbear.net
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      8 months ago

      One thing to remember about NVIDIA is they do have Quadro line of cards so I kind of forgive them for using GeForce.

      EDIT:Like I get your complaint but there is a world of difference between these two cards that its worth making some separation.

      • blobjim [he/him]@hexbear.net
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        8 months ago

        https://www.nvidia.com/en-us/design-visualization/quadro/

        NVIDIA Quadro is now NVIDIA RTX

        For over 20 years, NVIDIA Quadro® has been the world’s most trusted brand for professional visual computing. If you’re looking to update your Quadro product, you’ll find that professional visualization products are now branded as NVIDIA RTX™ and all NVIDIA enterprise products are now branded as “NVIDIA”.

        Not anymore