- Google is rebranding Bard as Gemini across its AI suite and is seemingly dropping the Gemini name from its AI models, which will now be called Pro 1.0 and Ultra 1.0.
- The company is also launching Gemini Advanced, available with Ultra 1.0, starting today as part of a new Google One AI Premium subscription.
- Gemini, the company’s AI chatbot, will be available natively on mobile in a new Gemini app for Android starting today. Gemini will appear in the Google app for iOS in the coming weeks.
I guess I’m not a marketing guy, but why is it a good idea to discard the Bard brand that has at least some name recognition at this point, and replace it with Gemini, which is an arbitrary name. It’s not like they decided, “hey, not enough people know what Bard is, so let’s call it Google AI”. Gemini is just different, not better.
And the advanced vs Pro vs Ultra thing is silly as well. Just tell me which one I have to pay for. Something like Gemini and Gemini Pro would be more obvious to the layman.
Like I said, I’m not a marketing genius, so I’m sure I’m being naive. It just doesn’t seem like an improvement, and it causes brand confusion. At least to me.
Bard did not have a great launch since it was rushed out. I’m not surprised Google is renaming it, even if it wasn’t Google we’re talking about.
