Companies have brands, people have personalities.

I have read too many books evangelizing hustle culture, and I have listened to too many MBAs preaching “selling yourself” by “promoting your personal brand”. It’s bullshit, I’m a human being - I don’t want to sell myself, or spend countless hours crafting a narcissistic professional persona.

All I want is meaningful work, a modest livelihood, and a stable community. None of which requires fame, and it doesn’t require tracking my every keystroke. Exploitative tech companies are so desperate to chase infinite growth that they will sacrifice and erode everything that makes life worth living in pursuit of profit.

Is it really any wonder that people just want to use the internet without being data-mined, judged, and manipulated?