This is a frustrating one. It’s a helluva lot easier to boycott, say, Starbucks for being anti-union because there are so many alternatives. Outdoor recreation is a much more niche business, and REI has a lot of great (read: quality for low price) store-brand products. Plus historically REI has always felt like “one of the good (or at least better) ones,” with its customer-oriented policies and responsiveness to issues (example: their “fuck Black Friday, we’re closing all the stores, go enjoy a hike with family” policy).