Yeah. Apple basically has a captive market. Not to the extent of WeChat, but more than other western players.

The fact that Apple makes their money (mostly) on hardware sales, subscriptions, and their big-ass cut of App Store sales, instead of advertising like Google and Facebook, is why they are not likely to pull this crap in the near future. They don’t need to.

The online advertising ship is sinking, and Facebook is a rat desperately trying to find a way off.