I can’t watch the video right now, but here’s an interesting article about a small village that set up their own bus service: https://www.bbc.co.uk/news/uk-scotland-tayside-central-66536184

It’s a bit different from a typical bus service - rather than having a set route it runs on a rough timetable, and picks people up from their homes if it’s not convenient for them to meet the bus in the village itself. It’s currently partially volunteer run, but is an interesting model for rural areas.

Of course you can. They just don’t want. Maybe not in a high frequency like in a city, but still something decent enough.