Excellent points made. I wish companies would start to actually care and not just pretend. Changing the stereotypes of your brand’s name or sth is only for brand marketting, whereas the company still abusing power by manufacturing unethically, etc. will always be hypocritical. No matter if it’s a rice company, tech company or fashion retailer.
Yes the problem is a company cannot be “ethical” because private property and competition are at odds with benefiting humanity as a whole. So of course “green capitalism” or “fair trade” (or renaming your default branch to “main”) will remain PR facets and cannot change anything for the better.
I truly believe it is possible yet uncommonly done. German start-up Ecosia for example is putting their environmental goals above their financial goals. I think we as the common consumer have to either go bold ways of starting ethcal companies ourselves or support people with great intentions.
Excellent points made. I wish companies would start to actually care and not just pretend. Changing the stereotypes of your brand’s name or sth is only for brand marketting, whereas the company still abusing power by manufacturing unethically, etc. will always be hypocritical. No matter if it’s a rice company, tech company or fashion retailer.
Yes the problem is a company cannot be “ethical” because private property and competition are at odds with benefiting humanity as a whole. So of course “green capitalism” or “fair trade” (or renaming your default branch to “main”) will remain PR facets and cannot change anything for the better.
I truly believe it is possible yet uncommonly done. German start-up Ecosia for example is putting their environmental goals above their financial goals. I think we as the common consumer have to either go bold ways of starting ethcal companies ourselves or support people with great intentions.