Google wants iPhone switchers to know 'It's all good' on Android [Video]

9to5google.com

Google wants iPhone switchers to know 'It's all good' on Android [Video]

9to5google.com

ijeff@lemdro.idM to

Android@lemdro.idEnglish · 11 months ago

Getting iPhone owners to switch to Android is Google's perennial aim, and its latest ads campaign is trying an "It's all good" tagline...

Google’s latest advertising campaign, encapsulated by the tagline “It’s all good with Google on Android,” is aimed at persuading iPhone users to switch to Android by emphasizing the simplicity and worry-free nature of the process.
The campaign focuses on four areas: Privacy & Security, Emoji Reactions, Transfer Photos, and Device Compatibility, with each topic conveyed through short 15-second YouTube video ads.

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Apple does tend to do better when it comes to privacy and reigning in app developers. Google tends to do better on security, with privacy taking a backseat.
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