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Why does everything in tech need fresh ideas all the time? Why can’t something just be good as it is? I don’t see people trying to re-invent the spoon. Because spoons are fine. We don’t need an innovative new spoon with special new spoon features.
Also, don’t add new shit while you’re still developing what you already have.
The tech space is intrinsically tied to the capitalist infinite growth mindset, that’s why
an innovative new spoon with special new spoon features
Please do tell me more about that new spoon.
There is no spoon.
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It also requires a proprietary charger and has a non-replaceable battery.
Lol, so accurate.
Spork!
Short term profit mate. It’s all they care at this point in my opinion.
Preach brother!
What kind of get-off-my-lawn take is that?
Of course because that’s where a lot of the fun is in tech, inventing, learning about, using and talking about new stuff. Newness can make mundane things interesting and entertaining for a while, just look at a child figuring out new things for the first time.
So the point is to be fun for the developers? Because that doesn’t sound like a good thing for the users necessarily.
Why are you creating narrow strawman arguments from what I’m saying? Being fun is one upside of new things in tech, and for everyone who enjoys that sort of thing.
Trying new things is also the major way to create progress and improve lives over time. Everything you are used to right now was new at some point, and we wouldn’t have any of it if people were just content with what they had. And I think we can all agree that social media needs some real improvements right now.
Okay, why does there need to be progress when it comes to social media? How does that improve lives over time? Most of the new features I see don’t improve anything. They just make things worse. Name the last new Reddit feature that actually made Reddit better. When was it?
And that’s pretty much what this article is about: Social media could do with some real improvements, but all the big companies come up with are new money-making schemes.
The Fediverse is a real improvement for example. Idk if you heard of this app called “Lemmy”, but it’s kinda nice.
But that’s the thing, most new features in corporate-driven social media are not supposed to improve user experience, they are supposed to increase corporate control, marketability and data harvesting.
That’s not the same as the possibility space of good new features for social media being exhausted.
It’s a lot like a new smaller band, which is trying to make a difference in the world. They might sound terrible, but they have to start somewhere.
Social media companies are not new or small. That’s nonsense. What happened to “if it ain’t broke, don’t fix it?”
I am talking about features and developers themselves. Yes, companies are giant immortals that always existed. However, developers are individuals trying to create something new. And features do work like new bands - some people like them, others don’t and it all depends on how/when they are introduced to the customer.
A different problem which you can identify is, for example, how some companies use the customer as a test subject. They release unfinished features to the public to test them in a real environment. This often causes chaos, as new features tend to have multiple exploits and bugs.
What happened to “if it ain’t broke, don’t fix it?”
Saying this in tech is complete nonsense. Nothing is ever not broken! Because there is always something to be polished, acessibility and usability can only be perfected over time.
Catering to the whims of developers is not what a giant social media company should be doing. The company’s job is not to keep them happy, it’s to keep its customers happy.
If the developers want to do whatever new idea they come up with, they can start their own company.
What about mainstream social media “ain’t broke” right now exactly?
Because more money.
Social media has been out of ideas since we got video chat. The fact is people want a free place on the internet to share interests with other people and communicate with them. Every company tries to figure out how to monetize it.
So of course they’re out of ideas, they never had them in the first place. Capitalism cannot drive progress
In theory it’s easy to monetise - allow some targeted ads to communities and/or occasional relevant boosted posts, or paid awards like Reddit, etc.
The issue is greed / growth. They always need more and more - so you end up with more irrelevant ads, political ads, more boosted posts than natural ones, etc. - most companies aren’t happy to just do one thing well with a skeleton crew maintaining it and keeping costs low - they need constant growth.
Just look at Reddit and Twitter for example.
I agree with your main point but have either Reddit or Twitter ever been profitable?
Twitter two year reddit never answer is still greed reddit have 2000 employees i don’t know what they do tbh reddit earned 500 million last year they can be profitable whenever they want they dont want to be profitable now they just want IPO so they are chasing numbers.
That’s because most Social Media players aren’t interested in the social community aspect. They only care about the nigh infinite metadata they can harvest and then sell, and advertisements. It’s profit driven first and last. So everything ends up being rather samey because it’s the best method to achieve those goals.
Shh… nobody tell them about the Fediverse.
On a separate note, anyone else finding Wired to suddenly be like the Boomer of tech publications? Ars Technica and Techdirt are vastly superior sources these days. Seems like Wired does nothing but pump out stale conglomerated opinion pieces that smell vaguely like Larry Ellison’s sweat socks.
conde nast, the same company that is a major investor in reddit owns them. You may also be familiar with several of their other publications, Vogue, Golf Digest and The New Yorker, to name but a few.
They also own Ars Technica, which as @Arotrios mentioned, is still decent. You can’t just blame the owners, the editors still have some level of control over the content they put out.
I find it slightly sad that when our leaders talk of Technology and Innovation - they often mean these ‘tech’ companies that essentially work out how to better sell advertising and occasionally provide a useful service alongside this.
Where is the Bell Labs? The Skunk Works?
We have incredible problems facing us such as Climate Change and decarbonisation seems like it will be a very difficult challenge. And yet we focus on banal “innovation” in frivolous things.
America makes a lot more sense when you think of it as a corporation with nukes rather than a country with functional government.
I’m not sure when or how it happened, but Americans seem to have decided that everything has to be privately owned for profit, and making those private services into government services (health care for example) it’s “socialism” and people would rather pay 5x as much for less care than our European cousins get with their taxes by default.
Where is the Bell Labs? The Skunk Works?
Yeah, those are examples of actually innovative private enterprise.
I don’t have a problem with it being the private sector. But the problem is making a Twitter clone or a slightly better version of MySpace is barely innovating and certainly isn’t going to significantly improve the world.
This may be better explained through the lens of different departments within mega corporations. Alphabet constantly changing their messaging platform is bullshit, but their aggregation and ui for viewing not just the entire world maps but creating timelapse views of the planet is quite innovative and just one of thousands of research projects going on under their umbrella. Meta creating yet-another messaging clone in Threads is bullshit, but the research and development in optics and other fields as part of their VR work is actually quite cutting edge. Outside of tech there are also massive research bodies working behind the scenes. The recent adoption of decades of work in mRNA is a huge leap forward in vaccine work, for example. Many large corporations have these internal groups pushing the bounds of physics, and the scale and specificity of research today is orders of magnitude beyond where we were in the early half of the previous century. As we look back at the turn of the next century, I expect there will be a laundry list of technological turning points which are credited to today’s companies which just aren’t apparent in the din of 24/7 news and information. OTOH, thanks to these mundane communications services, we no longer need just a couple of research centers and, instead, we benefit from a larger network of investigators scattered about the world.
Yeah, that is true. I haven’t tried VR yet but I remember the world before Google Maps and that was a dark time.
Yeah, printing directions off of mapquest was a lot of fun (or alternatively asking directions from someone who doesn’t understand cardinal directions)
Federation is a fresh idea in the social media realm. Not chronologically, obviously (sorry mastodon), but fresh in the sense that it has buzz and momentum now that it hasn’t really had before as a direct result of the “staleness” associated with data collection, advertising, and corporate greed by the big players. There are no fresh ideas from meta, Twitter, and tiktok because their goals are stale. Bluesky is very buzzworthy, and if they can build out and scale up fast enough they have a chance.
Metaverse might have something. Too bad their new hardware will have drm bullshit so I’ll never know.
I know it’s the wrong focus but I couldn’t help imagining using the three buttons in the graphic. There should only be two buttons in the picture : “ctrl C” and “ctrl V”.
Paywalled :/
Social media is having its quarter-life crisis, if a quarter-life crisis is a thing, if we can even put a lifespan on social media, which might in fact play a role in our society from now until the end of time. After 25 years of status updates, news feeds, clever tweets, performative photos, and endless scrolls, the US social media companies that have commandeered our attention and monetized it so successfully have run out of fresh ideas and are looking to reinvent themselves.
Lucky us?
Some 18 months ago, 3D immersion via face computers was going to reinvigorate our online social experience. Facebook believed in this vision so firmly that it changed its name to Meta to reflect it. Having determined more recently that something a little simpler might jack up engagement, Meta launched Threads—basically, Twitter for Instagram.
Now the video app TikTok is introducing a way to compose text-based posts—its own version of the Create feature found in Instagram Stories. Accessed through the app’s camera, where users typically go to post videos or photos, the new text option is billed by TikTok as “the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok.” Text: It’s the future. This comes right on the heels of Twitter rebranding itself as X, part of the company’s broader strategy for becoming an everything-app, like China’s WeChat.
TikTok’s new text feature, which feels mostly additive, and Twitter’s brand pivot, which feels mostly superfluous, are not by themselves causes for existential angst. But they’re part of an evolution in the social media landscape, where the polite “borrowing” of features has turned into a full-fledged land grab for our frayed attention spans. Whether through subscriptions, shopping, payments, or AI-infused products, social media companies are throwing everything at the wall to counter both an unpredictable ad market and people’s limited capacity for using a dozen different social apps.
“If we evaluate these apps from the legacy technology-innovation lens, then yes—they’re copying each other and there are no new ideas,” says Chris Messina, a software product designer who is credited with introducing the hashtag to Twitter. “But the better way to understand it is that social media is now a fashion industry, so as a product manager, you’re evaluating success based on engagement and retention, not innovation.”
Messina also adds that he believes X (née Twitter) is now “incredibly vulnerable, and the most competitive teams, like Meta and TikTok, aren’t going to sit idly by if they can carve up Twitter’s former advertising base.”
Meta’s early success with Instagram Threads—over 100 million sign-ups in under a week—has largely been credited to its platform advantage; over a billion people already use Instagram, and porting one’s Instagram identity over to Threads is frictionless. But that’s success in metrics only—quantitative, not qualitative. (In any case, daily active users on Threads have reportedly fallen off.) Threads still doesn’t have a web or desktop app, hasn’t yet rolled out its promised chronological feed, and doesn’t yet support a more open-source protocol that the company has said it will support.
“As social software has become more probabilistic and personalized, the more important thing is to have ‘shots on goal’ to keep people engaged and prevent churn,” Messina says. “And so Instagram does limited, progressive feature rollouts.”
Masha Liberman, a tech investor who previously built 3D bitmoji for Snapchat, believes that social media is experiencing a “crisis of ideas,” but she says that’s not a new thing. “It’s always been tough to invent something new,” she says. “What’s happening with social media companies is that they want to see themselves as media networks that offer everything inside the app. That’s the competitive advantage right now. And at some point we will probably view some of these things as new formats rather than copycat features.”
Social media as a category is probably overdue for a serious rethink, both in the usability sense and the regulatory sense. The time-suck it has become for some people, its potential mental health harms, and its fire-to-gasoline spread of misinformation are all reasons enough to question it.
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By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from WIRED. You can unsubscribe at any time.It has also, over the past 20-plus years, offered connection, community, entertainment, and access to information unlike anything humanity has ever experienced before. And a new group of apps is now promising a decentralized social media experience instead of the founder-driven model of the past two decades.
But this era of platform identity crises, brand pivots, and frenetic feature reinvention isn’t necessarily in service of users, either. “My experience working at a social media company during turbulent times, especially when there’s a separate app or even a separate page, is that these are huge internal political projects,” Liberman says. “They’re not for users directly, and users sometimes feel this.”
It’s hard not to feel it, to have a persistent sense of déjà vu after another new app feature is announced, or to feel like you never really asked for the thing to begin with. It’s hard not to feel like it’s getting a little late at the social media party, and that there has to be some other reason to stay.
Meanwhile Apple: Introducing the revolutionary new iSpoon, complete with a 4K OLDED touch screen and a built-in Siri that tells you how to chow your cereal properly. Starting at the low price of
$1600$1099.99.But of course, don’t forget to buy the iBowl, iPlate, and iNapkin as well, because who needs an ordinary cutlery set when you can have everything in true Apple fashion.
(Disclaimer ⚠️: The iSpoon can only be used with the iBowl.)
What has been will be again, what has been done will be done again; there is nothing new under the sun.
Ecclesiastes 1:9 (written over 2 thousand years ago…)
Thank god. Maybe we can try to heal our society from the massive damage it’s done now.
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So many of them are trying to copy other ones it seems.
No, big cooperate “social” Media did.
