• ijeff@lemdro.idOPM
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    1 year ago

    I wonder how much of this is due to associating the older generations with Samsung devices and the total dominance of Samsung branding across South Korea.

    • zoe@lemm.ee
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      1 year ago

      as long as other phones brands exist i doubt there would be a dominance in the korean market: sure a brand can assert its existence in the market with a good after sales service, spare parts availability, customizable/rootable phones, etc…but also as one get older, conveniency can dictates the choice of a phone brand. being a home brand would make owning its product easily convenient buy cutting on repair costs, shipping delays etc

      • ijeff@lemdro.idOPM
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        1 year ago

        Samsung branding is on everything in South Korea, not just electronics. It’s a massive part of their economy (18.3% of the entire country’s GDP in 2021). They’re in virtually every industry there.