“Again, Twitter’s interface was very intentionally designed to maximize the amount of time per day a person spends online. The Fediverse really doesn’t need that, but it has it anyway. That’s why I’m proposing that we reevaluate the way we design Fediverse interfaces and clients in light of how we can best strike a balance between creating a positive experience and one that puts the well-being of the person using your product first.”
I like to think of it as refocusing on what matters. Mainstream social media focuses on profits and how to increase them. Instead we should be focusing on how to engage people, share their stories, and so forth. I see further down, pro social is a good way to put it.
I kinda don’t like the term anti design because it feels very nefarious and aggressive, plus I think of anti design as in “the post button is hidden on the screen somewhere” or “we will put two very similar colors as the default background/text” but I do like the point the article makes