the same process
It doesn’t necessarily involve the middle man, who is ultimately the bigger fish that enshittifiers are looking to land. I think that’s relevant. Enshittification’s process involves capturing both a “retail” user base and a business user base and then squeezing both.
Edit. Enshittification is layered and more specific to industries and markets that are not inherently profitable. It starts with seed money being burned for that initial user base and fucks over everyone up and down the chain because the business is not really profitable otherwise. Skimp/shrinkflation is more about squeezing more profit than you are already making.
I pass by two schools, right next to each other, during my commute to work. There are School Zone speed limit signs that also you your own speed in warning. I always slow down to at least 30 (zone limit is actually 25).
I usually stick to ~30 because I’m on a motorcycle and I have cars ride my ass, clearly pissed off at my slow speed. To my amazement, they then proceed to angrily pull into the school parking lot and drop off their own kids.