“Uygur exiles angered by pre-Ramadan beer festival in China’s Xinjiang” but what is the rest of the picture?

It seems strange that people halfway around the world would be outraged by the mere thought of a festival happening in Xinjiang.

According to Wikipedia, 2/5ths of the local XUAR population are not Muslim.

More than that, the Xinjiang region is famous for its alcoholic beverages with Uyghurs specializing in the production of Kvass (a naturally fermented low-alcohol beer), Xinjiang black beer, and a wine known as museles which has been produced in the region since the 4th century B.C. and which continues to be important economically to the region even today.

A Uyghur expat being offended by the production, sale, and consumption of alcoholic beverages in Xinjiang (especially considering the ethnic and cultural diversity of the region) is an aspiring petty theocrat who ignores their own history and betrays their own culture who is the absolute epitome of a snowflake.