Sweet Baby Inc Detected Controversy refers to a Steam group or page that was made to identify which games the video game narrative consultant group Sweet Baby Inc had consulted on, attempting to help players avoid them. In late February and early March 2024, a controversy surrounding it emerged after two employees with Sweet Baby Inc called attention to the group and tried to have it removed. The aftermath resulting from the initial callout subsequently reignited tensions in the gaming industry held over from GamerGate with many critics of the consulting company calling for the destruction of Sweet Baby Inc.
Yes, it’s over literally nothing.
Yes, gamers are harassing people.
The only good argument I’ve seen (on Tik Tok) against sweet baby Inc is how they weaponize idpol and or rainbow capitalism and otherwise have a hollow message and refuse to touch on things like capitalism classism etc. Which obviously, they’re a corporation in favor of capitalism, but this will never really occur to chuds to attack them in this manner. Haven’t played any sweet baby Inc games to my knowledge, so idk what the plots are like so I can’t truly comment on it. But if someone has let us know if you’ve gotten the vibe of them throwing on rainbow paint and not really doing much else with it.
The only good argument I’ve seen (on Tik Tok) against sweet baby Inc is how they weaponize idpol and or rainbow capitalism and otherwise have a hollow message and refuse to touch on things like capitalism classism etc. Which obviously, they’re a corporation in favor of capitalism, but this will never really occur to chuds to attack them in this manner. Haven’t played any sweet baby Inc games to my knowledge, so idk what the plots are like so I can’t truly comment on it. But if someone has let us know if you’ve gotten the vibe of them throwing on rainbow paint and not really doing much else with it.