• Muad'DibberMA
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    3 years ago

    But I spoke to several people familiar with the metrics Netflix uses internally and shares with creators, and they suggested that stickiness—whether viewers make it 80 percent of the way through a series, for example—is increasingly becoming more important than whether viewers click in the first place. “Things at Netflix change constantly,” one show creator told me, and “we don’t get a lot of information,” but it was made clear to this creator that their show was renewed not because of huge numbers of people clicking but because a high percentage of people watched the whole season.

    Youtube has gone this route too, incentivizing longer content that makes people stay on the site, and they don’t even pay for the shows. The thumbnails and descriptions have to be enticing, but they want people to become devoted watchers, to keep up subscriptions, more than anything.