Tomorrow’s US military must approach warfighting with an alternate mindset that is prepared to leverage all elements of national power to influence the ideological spheres of future enemies by engaging them with alternate means–memes–to gain advantage. Defining memes. Memes are “units of cultural transmission, or a unit of imitation,” and as ideas become means to attack ideologies. Meme-warfare enters into the hotly contested battlefields inside the minds of our enemies and particularly inside the minds of the undecided.
https://www.sto.nato.int/publications/Lists/National_Catalogues/DispForm.aspx?ID=2638
Indeed, why waste money on infrastructure or even weapons, when you can just flood the net with fabricated memes and brainwash the youth of “the enemy”. Not to mention the proles at home.